LG 43″ UR78 UHD 4K Smart TV | 43UR78006LK.AEK

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.

*HDR10 Pro is not a format LG’s own Dynamic Tone Mapping applied frame by frame for HDR10 content.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

AI Brightness Control

AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.

See UHD TV on a Whole New Scale

Experience your favourite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

WOW Interface: Diversified Settings

Enjoy better control of your soundbar through your LG TV’s on-screen settings menu.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.

*This feature is only supported on 2023 TV models. Support varies by model.

*Feature support varies by LG Soundbar model.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

*LG supports ‘Matter’ Wi-Fi devices. ‘Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.

*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

*Supported menus and apps may vary by country.

*Voice Command availability may vary by product and country.

*Menus displayed may be different upon release.

*Support for AirPlay 2 and HomeKit may vary by region.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.

*Support for FILMMAKER MODE™ may vary by country.

Filmmaker Mode

Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.

Entertainment: Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

*Netflix streaming membership required.

*Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.

*Apple TV+ and/or select content may not be available in all regions.

*Apple TV+ requires a subscription.

*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.

. *Supported services may differ by country.

*Number of channels and available content may vary by product and region.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

HGiG

LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

Cloud Gaming

Get expanded access to your favourite games with Cloud Gaming compatibility through GeForce NOW.

*Availability of software updates may vary depending on model and region.

*Items in the Game Optimizer menu may vary by series.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

*Supported partnerships may differ by country