Samsung S90D 55” 4K HDR OLED Smart TV (2024) | QE55S90DAEXXU

A New Era of Samsung AI TV

*TV design may vary. Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

OLED: Pure blacks and Bright Whites from Individually Controlled Pixels

Experience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled – creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism.

OLED HDR+: Powerful HDR OLED Brightness for Lifelike Picture Detail

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

*OLED HDR applicable to 48″.

Smart TV Powered by Tizen*: Your Favourite Apps on the Best-selling Samsung Smart TV**

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

*Samsung account required to access our network-based smart services and apps.

**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Samsung TV Plus: Entertainment for Every Day Always for Free

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

*Samsung account and internet connection required.

Real Depth Enhancer: Depth Perceived just as a Person’s Eyes Would

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just like a person’s eyes would.

*Viewing experience may vary according to types of content and format.

LaserSlim Design: Elegantly Minimal, From all Sides

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Dolby Atmos: Cinematic Sound Reimagined with Dolby Atmos and your TV’s 8 Speakers

Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Object Tracking Sound Lite: Sound that Tracks the Action On-screen

Obiect Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Motion Xcelerator 144Hz: Experience Ultra-smooth TV Gaming with up to 4K 144Hz Motion*

Designed for next-gen consoles and PC Gaming*, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

*4K144Hz is only available with PC connected content. Supports VRR/4KB120Hz as specified in HDMI 2.1.

Gaming Hub: Where Gaming Comes Together, No Console Required*

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Al Auto Game Mode: Game Settings Automatically Adjusted by Al

Get the edge over your competition. Al Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

*Al Auto Game Mode is available for certain console games only.

* Availability may vary according to game content and format.

Game Bar: Optimise your Gaming Experience

The advanced Game Bar* lets you quickly optimise your gameplay-whether that’s switching aspect ratios, chectatos lasere of yous aroundlings ammap 200m. Chose to play at wide 219 or utraide 329

*Applicable to console and PC Gaming only. Some titles may not support this feature.

FreeSync Premium Pro*: HDR Gaming without Screen Tearing and Stuttering

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals*. Watch your games come to life in spectacular colour and vivid detail.

*Compatible games and consoles only.

SmartThings; Control your Smart Home from your TV

From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button*. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Multi View: See it all at Once, on the Big Screen

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.

*Samsung account, internet connection and compatible mobile device required.

Samsung Daily+: Manage your Daily Activities

Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

*Samsung account and internet connection required.

Samsung Knox Security: Your Privacy, Secured

Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home loT devices connected to your TV**. It’s your privacy, secured.

*Security software update is guaranteed for at least three years from product launch. Latest software update is required.

**Must be connected to Samsung TV via SmartThings.

SolarCell One Remote: Control All your Devices with One Solar-powered Remote

Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries*.

*Must be charged via USB C cable (sold separately) if battery is fully drained.

Al Energy Mode: Monitor and Reduce your Energy Consumption*.

Save energy with Al Energy Mode and SmartThings**. With Al Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.

**Requires SmartThings app, Internet connection, and SmartThings enabled devices.

***Adaptive Brightness will not operate in environments exceeding 80 lux.